• Cape Town
  • Unit 224
  • 1 Bridgeway Road
  • Bridgeway Precinct
  • Century City
Visit Dubai

Promoting Dubai through Virtual Reality


Simplr was tasked to create a microsite for Dubai Tomorrow, an experiential activation campaign held at London’s Waterloo Station where onsite Virtual Reality allowed UK travellers to experience Dubai like never before.


Simplr collaborated with Edelman Dubai to create a gamification microsite that complimented the onsite activation. Users completed various tasks, played an online game and unlocked hidden content in order to gain points. Social sharing of onsite photos and content added to their points. The end result was a successful integrated campaign that took the onsite activation far beyond Waterloo Station.

Project Included

Interaction Design

The competition element

In order to be eligible for daily onsite prizes to Dubai, Waterloo Station users had to register through the microsite with an activation code. Users were also given the opportunity to have their photo taken and socially shared to gain additional points. Here is a link view the Waterloo Station activation.