• Cape Town
  • Unit 224
  • 1 Bridgeway Road
  • Bridgeway Precinct
  • Century City

Building a digital home for a leader in retail solutions


Smollan is a global leader in retail solutions. They deliver growth for clients by covering every aspect of how a brand is managed across retail environments. They approached Simplr to redesign their corporate website from the ground up. Their website was outdated and didn't adequately support their brand and their business.


Simplr worked closely with the Smollan in-house team to bring their new fully optimised digital experience to life. The new website showcases their world class solutions and insights, while aligning the site with their new brand guidelines.

Project Included

UI & interaction design
Creative Direction
Front-end development
Back-end development
Content Management System


Through a series of discovery sessions and wireframe iterations, the user experience and user flow was developed. Focusing on a simple navigation and clear, easy to digest content.

Global reach

One of the key deliverables of the homepage is to show Smollan’s global presence in the retail space.

Insights and thought leadership

Smollan produces valuable in-depth retail industry reports throughout the year. Users can sign up to download the report and get future reports delivered directly in their inbox.

It's all in the detail

With the new brand visual language at the heart of the new UI design, we set about building a series of animations and micro interactions to keep the user enticed and engaged. Bring the new VL elements to life. The overall new design direction supports Smollan’s values: Growth & innovation , results orientated and acting with integrity.