SA Décor & Design is a media house specialising in a sourcing guide for the Décor and Design industry.
Their website was extremely slow , scoring poorly on Google Page Speed ranking and their UI was cluttered and confusing. The new strategy was to move away from a purely catalogue driven experience into also showcasing supplier's product offerings.
In order to do this, Simplr was required to rethink the entire user experience and site navigation. The new site needed to reflect the modern, clean design ethos of the interior design world.
We rebuilt the site on a lightweight responsive framework. Suppliers can keep their information up-to-date through a customer dashboard, while also being able to load products and projects.
When selecting typefaces we wanted to keep it as simple as possible. The Raleway font family provides a lot of variations needed for a digital platform where various CTA’s are used. DM Serif provided an elegant yet modern addition and is used strategically to enhance the ambiance of the website
To keep the website simple, we created an icon library for all the main Supplier and Product categories. These icons are only used on Supplier profile pages to indicate to the user all the categories of the Supplier.
The two main categories of the website is Supplier and Products. The user has the option to either browse through the directory of suppliers by category or through products that has been uploaded by suppliers. Because not all suppliers will be able to provide products, we wanted to give the two categories equal realistate on the website.
The mega-menu was designed in order to reduce the steps that leads a user to a result. The main priority was to keep the user-journey as simple as possible. The end result is to land on a specific Supplier profile page.
With the introduction of products to the new site, the main priority is for the user to find a specific product that will either lead them to a Supplier profile page where they can enquire or directly to a Supplier's website where they can buy the product online.
The ‘Marcia loves it’ blog is a big online driver for SA Decor’s clients so we wanted to create a space where users can feel inspired. The main objective of the blog is its shareability and also directing the user to the Supplier profile pages.
Supplier catalogues are still a great way for users to be able to access the latest supplier service and product offerings. The catalogues are easy to filter through the categories, downloadable and can be viewed on multiple devices.
In the main navigation we created ‘more’. This is where the user can find out about the brand, it’s advertising potential etc. The objective was to keep this section secondary as the ‘priority’ level for the user to see this upfront is lower.
Suppliers can keep their content up-to-date through the client portal. They can add products and projects. Resulting in a flexible, easy to use client dashboard.