We chose 3 functional font families to be the cornerstone of the Skynamo Brand. Avenir Next for its versatility and adaptability across print and online digital platforms. Montserrat as a support digital font and the trusted Arial to be the primary font for all internal / external template documentation such as Word and PPT.
The Skynamo business has a great field sales app that is developed for key specific clients as well as a standard app for the broader market. To this end we needed to develop a descriptor system for the brand to easily allow people to identitfy which version of the field sales app they were operating in. A selection of images were chosen and treated to support a unique colour overlay system that defined the Skynamo brand.
Once all the brand elements had been created and the system refined it was easy to roll out the visual style across all the companies required collateral creating a strong, easily recognisable brand for Skynamo.
A full set of brand guidelines were required for client to distribute to their respective offices and suppliers.
The brand guidelines covered all aspects of the brand from identity make-up and usage through to the visual style construction and application across the various brand touchpoints.