• Cape Town
  • 3rd Floor, Unit 312
  • The Studios, Old Castle Brewery
  • 6 Beach Rd, Woodstock
  • Johannesburg
  • 1st Floor, Block A
  • The Ambridge Office Park
  • 28 Vrede Ave, Bryanston
The Peech Hotel

Refining a boutique experience

Brief

The Peech Hotel is one of Johannesburg’s leading boutique hotels. Simplr was asked to redesign the Peech Hotel website and all digital brand collateral.

Solution

Simplr set out to re-design the site that reflected the unique design style and character of the hotel. We built a responsive framework that leveraged new photography, customized a WordPress CMS and integrated the booking engine. The results were an increase in direct bookings on the site as well as increased engagement and time spent on the site.

Project Included

UI & UX
Website Design
Website Development
Photography

thepeech.co.za

User Experience

Carefully planned user experience and wireframing took place upfront. With mobile playing a vital role in how users engage with digital content, a streamlined mobile approach was planned out and implemented. Direct booking on the site was the key factor and focus of the new site design. We integrated a secure and easy to use booking engine. The results were a huge increase in direct online bookings and a website that is a true reflection of the hotel’s character and personality.

Bringing the experience to life

The photography used throughout the site allows the user to explore visually what makes the hotel unique. The layout is clean and modern, while the navigation easy to use.
The Peech Hotel website homepage

Navigation

With a simple hamburger navigation, the imagery on mouse over gives the user a snapshot of what each section is all about.

Peech Website Rooms

A room with a view

With a recent addition of 10 additional rooms, the Rooms & Suit’s page was streamlined to help visitors quickly see the different offerings. Helping them to make an informed decision when selecting a room.
Simplr has excelled at improving our company’s online presence and assisted us in making great inroads into e-commerce. Our interactions with them have always been a pleasure to hold and I can not recommend them highly enough.
James Peech Hotel Owner