Brand revamp and application
The old logo was refreshed to give it a more contemporary appeal, thereby lending longevity to the overall brand. More vibrant colours were selected to liven up the look and feel and a new font set was introduced. Although most of the brand identity resides online, it was successfully translated and applied to corporate stationery and vehicle branding.
Old Logo
New Logo
Logo Spacing
Primary Typeface
Primary Colour Palette
Secondary Typeface
Secondary Colour Palette
Booking Application
We moved away from a native iOS app to a web application that fast tracked the online booking process. The old delivery booking system was evaluated to identify problems with the process logic and user interaction. The new look and feel was applied and the final prototype was tested and found to be much more efficient in presenting and processing information.
Online presence
A new website was designed and developed with a strong focus on the user's experience and ease of use. Besides general information about the company, the website provides useful content related to the moving process and an online form whereby drivers can apply for a Loadit membership. It also serves as a promotional gateway for the Loadit bookings app.
Typography
The specific choice and use of fonts were important in creating a visual identity and hierarchy on the website. Large bold headings form part of an online wayfinding process guiding the user on his/her journey of discovery.
Iconography
It was decided early on that iconography and illustrations would be incorporated as essential devices to communicate the booking process to the user in a friendly and uncomplicated manner. Various descriptive icons were used to create an infographic system throughout the website.Colour
The usability of the website was enhanced through colour coding of the various service pages, thus providing the user with visual cues while navigating the website.
Social media
The new Loadit brand was applied and advertised on various social media platforms to create awareness of the brand and encourage feedback and interaction from existing and potential customers.
Working with the Simplr team helped transform Loadit’s marketing website from an embarrassing mess to an invaluable marketing tool. From reworking our logo to consistent brand elements, the site just works. And works well. In their mind no detail is too small or insignificant which makes all the difference.
