Fit

Building a furniture fitment & accessory brand

Brief

To create a vibrant and unique brand identity for this new to market furniture fitment and accessory company with a national foot print. To drive initial business Simplr was tasked to create the print sales catalogue allowing the sales team to go and see new customers with a leave-behind that is a little bit more fun than just a boring parts catalogue.

Solution

A simple deconstructed logotype contained in a square holding shape with a strong brand colour palette of red, white and black.
The sales catalogue is where we had a bit of fun with the brand, using their parts they sell to create faces and witty copy to designate the parts division within the company.

Project Included

Brand Identity Design

Corporate Stationery Collateral

Exterior Brand Signage

Merchandise Design

Parts Catalogue Design