Core Fund Administrators

The unclaimed benefit specialists

Core Fund Project Hero Image
Core Fund Project Hero Image

Brief

Core Fund Administrators, previously known as TDF Fund Administrators, have a singular goal of safeguarding unclaimed benefits to ensure real benefit preservation for their clients. Their specialty is of paramount importance within the unclaimed benefits space, and in response they embarked on a transformation journey of rebranding and to re-engage their valued clients.

Simplr set out to establish an identity that prominently underscored the twin pillars of preservation and resolution, while cultivating a brand visual style that conveyed trust and security.

Solution

Our creative journey involved exploring and delving into a typographic approach to shape the brand's identity. Through focused typographic solutions, we communicated the interconnection between the two central objectives – preservation and resolution – that together form an enduring, limitless solution.

Project Included

Identity Rebrand

Visual Language

Collateral Design

Website Design


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