• Cape Town
  • Unit 224
  • 1 Bridgeway Road
  • Bridgeway Precinct
  • Century City

An eCommerce experience for trailer components to get you moving


Burquip is a leading manufacturer, importer and distributor of trailer axles and related components throughout Sub-Saharan Africa.

Burquip approached us to refresh their brand and rebuild their website to include a robust online shopping portal for their products.


We kicked off the project with a brand workshop and together with the core management team, defined the business and marketing goals for the brand. This insight provided a guideline for us to refresh the brand and to ensure that the new brand identity and website design was differentiated from the competitors.

Project Included

Identity Design
Brand rollout
UI/UX Design
Creative Direction
Front-end development
Back-end development



We started with the brand identity (logo) exploration and looked at reworking the “wheel” device. We also reviewed the colour palette however and looked at using a fresher blue to accompany the other contemporary colours we chose for the brand.

Brand mark

As the client “brands” most of the product parts, we needed to create at a standalone brand mark that could be reduced easily but still remain legible.

Building a tailored eCommerce experience

Next up was the product categorisation and this is where we created the activity usage categorisation for the products. This filtering system on the website provided a zero barrier to entry and made it super easy for users to create their own trailer, specific to their needs.

The user interface and experience

A bold and modern interface was conceived to compliment the industrial/mechanical features of the products sold via the online store. The strong geometrical layout of content and the predominant use of green and blue give the website a strong masculine character, which the main target audience could identify with.

After meeting with a number of different companies during the conceptualization phase of re-branding our Company and completely over-hauling our website we decided to go with Simplr. They really know their stuff. Grant, Justin and their team are super friendly and are in touch with the latest trends to keep your business website current. We continue to work closely with Simplr on a monthly basis and I will happily recommend Simplr to anyone as I know they will do a great job.
Jon-Louis Burke Managing Director