Brief
Choreograph entrusted Simplr with the critical task of launching their brand across multiple digital platforms. By leveraging Simplr’s industry-leading expertise, the partnership ensured a seamless and impactful introduction of the brand into the digital space, positioning it for success and engagement with its target audience.
Solution
After receiving the brand assets, visual language, and comprehensive guidelines, Simplr implemented a strategic process to seamlessly apply these elements across various platforms. This approach ensured consistent brand representation at every touchpoint, reinforcing the brand’s identity and integrity throughout the launch.
Brand Rollout
Brand Guidelines
Website UI/UX
Website Development
Microsoft Templates
Motion Graphics
Iconography
We introduced a tailor-made library of icons that catered to a diverse range of categories, effectively communicating and reinforcing a wide spectrum of concepts. This initiative encompassed three distinct icon sets, each thoughtfully designed with a predefined colour gradient scheme, creating a cohesive visual language that resonated with the brand.
Photography
We curated a collection of images categorised into two distinct themes: "moments" and "places." To further enhance their versatility and alignment with the brand's existing bright colour palette, these categories were further subdivided into "light" and "dark," ensuring that the visual content could seamlessly adapt to a variety of applications and effectively complement the brand's overall aesthetic.
Website
Our initial website design phase commenced with the creation of wireframes to ensure the optimal placement of content. This process involved the thoughtful structuring and arrangement of elements to guarantee a seamless user experience, paving the way for purposeful design implementation.
Colour
The colour palette was utilised to draw the user's attention to specific sections while preventing visual overload. This deliberate use of colour was a part of our design strategy, serving as a visual guide that not only highlighted key content but also contributed to a cohesive and engaging user experience.
User interaction
We created easily digestible content areas by incorporating an array of interactive elements, all with the primary aim of streamlining the user experience. This ensured that users could navigate and interact with the content effortlessly, thereby avoiding any potential issues related to content overload.
1 – Insights slider
2 – Insights filtering
3 – Location details reveal
4 – Profile details modal
5 – Job search
6 – Accordion content
The website flow
Recognising the organic and dynamic nature of the visual language, our primary objective was to create a user interface that seamlessly weaved together the various content sections, fostering a sense of fluidity. Through this the user experience was not only visually appealing but also intuitive, maintaining a harmonious and interconnected presentation throughout the design.
Email templates
We developed a range of adaptable email templates designed to be easily customised for different messages and diverse audience segments. These templates were structured to provide flexibility, allowing for personalised content while maintaining a consistent and professional email format across various communications.
Social media templates
We created several distinct sets of social media templates, to cater to a wide array of marketing communication requirements. These templates offered a comprehensive solution that could effectively adapt to various messaging goals, ensuring brand consistency and visual cohesion throughout marketing campaigns.
Presentation templates
Customisable templates were designed to empower presenters by providing a consistent brand experience, enabling seamless engagement with audiences while emphasising the core content of presentations.
You've been absolutely awesome collaborators - positive, trustworthy, thoughtful, kind - and I'm so excited to grow our brand further up, from this solid foundation we built together.
