Telling the brand story through a robust digital interface
With our team crafting wireframes, user interfaces, and prototypes, we had a streamlined content structure in place, which laid the foundation for our web development process. The visual roadmap enabled us to effectively showcase IPL’s key messaging, service offerings, and accomplishments in a compelling and purposeful manner.
Harnessing the power of eye-catching visuals
IPL proved a truly creative and inspiring partner. They generously provided us with two sets of stunning visuals; one set which originated from a curated photoshoot and the second which displayed their extensive portfolio. The first set showed artfully captured images in a personal and tactile manner, with subjects holding their creations, while the second highlighted successfully executed projects – a true testament to their commitment to delivering exceptional results for clients.
Striking the perfect balance between colour and type
By capitalising on the carefully selected colours for the hero visuals, we strategically expanded on the brand’s colour palette to create a rejuvenating and timeless aesthetic. The integration of contrasting typefaces further contributed to achieving a harmonious and contemporary feel.
With our main goal to bring to life each package, we intentionally executed the website with plenty of white space mixed with text that complements the design.
Going beyond static images, we also added subtle micro animations and motions to make for a more dynamic interface. With visual storytelling front and centre, we focused on creating a smooth scrolling experience with movability that seamlessly guides users through the content.
Mobile
Our design process included both desktop and mobile platforms and its nuances simultaneously, ensuring that both experiences are engaging and content is easy to navigate for users.
