Helping an agricultural management service system grow
Identity Design
We wanted to have a clean typographic identity, with a strong link to the brand look and feel.
We highlighted the “O” from the name Corbium to represent a basic graphic interpretation of a tree’s cambium cross section and to represent the 360° management services Corbium offers.
Typography
Conforming to a simplistic and clean brand look, We chose the Gotham font family as the corporate typeface for Corbium.
Visual Language
Keeping within the theme of botany and agriculture, we used the growth rings from a tree to form the core graphic device for Corbium’s visual language. We expanded on this idea by using the graphic device in various ways ie; through cropping them, alternating the rings line thicknesses and placing relevant visuals inside the ring graphic. This creates creative diversity across all brand collateral.
