East West

Name Generation

Identity Design

Brochure and Sales Tool-kit


All round good view

The developers of 51 Beach Road, Mouille Point approached us to create a name, identity and visual style to compliment the elegance and sophistication of their new building development. Each floor was individually designed and styled by international interior designers.

Each apartment boasts an incredible view from the deck that catches the early morning sun, rising-up over Devils Peak in the East to the last light of the sun dropping into the sea in the west. This magnificent spectacle gave rise to the interesting name we gave their building, ‘East West’.

From the name, we designed the building identity, signage and marketing collateral for each floor/apartment, which included a brochure and floor plan which could be packaged into an elegant sales folder. The folder was designed to allow all 5 apartments brochures into one folder to market the entire building.