About

The best brands feel simple.
Getting there takes intelligence.

Guided by creative intelligence, we bring strategy, design, development, motion, and content together to turn complexity into experiences people understand, trust, and use.

Our team of strategists, designers, developers, and project leads works as one, delivering everything from brand identity and websites to campaigns, packaging, environmental design, and large-scale brand implementation.

Justin RobinsonLinkedIn

Grant MedefindtLinkedIn

Melanie KvalsvigLinkedIn

Andrea WaughLinkedIn

Melissa CacciaLinkedIn

Melissa SherwinLinkedIn

Daryl GlassLinkedIn

Jade StanderLinkedIn

Jonathan LeaderLinkedIn

Byron ZeelieLinkedIn

Grant BarnardLinkedIn

Bretta Russell-Espin

Different disciplines. One shared standard:

Making the complex clear, and the clear compelling.

Three core principles

Brand Is Where
Everything Begins

Every project starts with understanding the brand: what it stands for, who it serves, where it is going, and why people should care.

That clarity shapes the strategy, identity, interface, message, motion, and technology behind the work.

Design And Development,
Seamlessly Connected

Great digital work does not happen in handovers.

Our designers and developers work together from the start, so every idea is visually considered, technically sound, and built for real-world performance.

Built For
Lasting Impact

We build systems, not one-offs.

The work needs to adapt across teams, markets, channels, and time, while staying clear enough for people to recognise, use, and trust.

Our values

Clarity before expression

The strongest creative work starts with a clear thought.

We simplify before
we amplify.

Craft with consequence

Design should be beautiful, but never only beautiful.

It should help people understand,
choose, trust, act, and return.

Systems over one-offs

We build with structure.

So the work can move across
teams, markets, channels, and time.

Collaboration without ego

The best outcomes come from open minds and honest conversations.

And the shared ambition to
make the work better.

Intelligence in motion

We use technology, data, and emerging tools with intent.

Not to chase novelty, but to make the work sharper, faster, and more useful.

The strongest creative work starts with a clear thought.

We simplify before
we amplify.

Design should be beautiful, but never only beautiful.

It should help people understand,
choose, trust, act, and return.

We build with structure.

So the work can move across
teams, markets, channels, and time.

The best outcomes come from open minds and honest conversations.

And the shared ambition to
make the work better.

We use technology, data, and emerging tools with intent.

Not to chase novelty, but to make the work sharper, faster, and more useful.

Our clients

360 Degrees Production House

Aquiline

Crucible

Choreograph

Burquip

Air Botswana

Chelsea Group

Cecilias Farm

Civix

CTG Humanitarian Aid

Eight Feet

Gain Theory

Hazendal Estate

Fairtree

Kloovenburg

JTC

Intellinexus

IPL Packaging

Latination

Loadit

Omnisient

Omnia Retail

Next Net

PaySpace

SAP Taulia

Satalia

Smollan

Task Clinical

The Peech Hotel

The Williston

TruId

Verticurl

WPP

W3 Award

NextNet

Gold (General Websites, Consulting)

2025

View case study

Satalia

Gold (General Websites, Consulting)

2025

View case study

IPL Packaging

Gold (Website redesign)

2023

View case study

Gain Theory

Silver (General Websites, Consulting)

2023

View case study

CSS Design Awards

Satalia

Special Kudos

2024

View case study

NextNet

Special Kudos

2025

View case study

360 Degrees

Special Kudos

2025

View case study

Awwwards

360 Degrees

Honourable mention

2025

View case study

Satalia

Honourable mention

2025

View case study

Choreograph

Honourable mention

2023

View case study

FAQs

Have questions?

Simplr was founded in Cape Town in 2014. Since then, we’ve grown into an integrated brand and digital design agency, bringing strategy, design, engineering, motion, and content together to solve complex communication and digital challenges.

The best brands feel simple.Getting there takes intelligence.

Making the complex clear, and the clear compelling.

Brand Is WhereEverything Begins

Design And Development,Seamlessly Connected

Built ForLasting Impact

We simplify beforewe amplify.

It should help people understand,choose, trust, act, and return.

So the work can move acrossteams, markets, channels, and time.

And the shared ambition tomake the work better.

Not to chase novelty, but to make the work sharper, faster, and more useful.

We simplify beforewe amplify.

It should help people understand,choose, trust, act, and return.

So the work can move acrossteams, markets, channels, and time.

And the shared ambition tomake the work better.

Not to chase novelty, but to make the work sharper, faster, and more useful.

Have questions?

The best brands feel simple.
Getting there takes intelligence.

Brand Is Where
Everything Begins

Design And Development,
Seamlessly Connected

Built For
Lasting Impact

We simplify before
we amplify.

It should help people understand,
choose, trust, act, and return.

So the work can move across
teams, markets, channels, and time.

And the shared ambition to
make the work better.

We simplify before
we amplify.

It should help people understand,
choose, trust, act, and return.

So the work can move across
teams, markets, channels, and time.

And the shared ambition to
make the work better.