Motion that makes your brand impossible to ignore
People don’t read brands. They experience them. And in a media environment where attention is measured in seconds, motion is one of the most powerful tools available to a marketing team. It earns attention, communicates complex ideas quickly, and gives a brand the kind of personality that static design can only suggest.
When motion is built into a brand from the ground up, not applied as an afterthought, it becomes a genuine asset. A logo that animates with intent. Transitions that feel considered. Social content that looks like it came from the same creative mind. Movement that’s unmistakably yours, across every screen and format.
Motion is your brand in action.
The best motion design isn’t decoration. It’s an extension of your brand system. Every animation, transition, and piece of video content should feel like it could only belong to you.
Motion Systems
A motion guideline is an essential part of a modern brand identity. It defines how your brand comes to life through movement: logo treatments, animation stings, typography behaviour, transitions, editing rhythm, colour grading, and social templates. The result is a consistent, flexible motion system that ensures every piece of content, from a social post to a conference keynote, feels unmistakably yours.
Animation turns logos into living expressions of a brand: adaptable, memorable, and full of character. Built for any platform or format, from social stings to cinematic idents, with flexible lengths, styles, and sound options. Designed to hold up across co-branding, colourways, and background treatments while keeping the brand’s essence intact.
Subtle transitions, button states, hover effects, and animated feedback bring digital interfaces to life. When motion is applied consistently across websites, apps, and products, it reinforces identity and guides users through every interaction. Small movements make a significant difference to how a product feels to use.
Motion templates turn prebuilt layouts, transitions, and effects into a flexible system that keeps video content and edits on-brand across a large team. Designed to save time and maintain quality, they’re particularly valuable for marketing teams producing content at volume across multiple channels and markets.
Video Production
We create brand films and showreels that shape how audiences see, feel, and remember your organisation. These are the pieces that define how your brand presents itself to the world.
From pre-production to the final cut, we shape stories with rhythm and intention. Storyboarding, creative direction, and planning lay the foundation. Editing, pacing, and sound bring it all together. Every frame is considered.
We simplify complex messages through smart storytelling and design. From data-driven motion graphics and typographic treatments to fully animated 2D or 3D narratives, each video is tailored to your message, audience, and brand identity. Particularly effective for product launches, investor communications, and complex service propositions.
We produce brand films that tell your story, communicate your mission, and build the kind of emotional connection with audiences that paid media alone can’t manufacture.
We manage end-to-end video and animated content production for large organisations: from green screen shoots and speaker backgrounds to fully animated learning environments and event content. Every element is coordinated to create a coherent, on-brand experience at scale.
Motion Graphics
We build adaptable motion systems for social content, from campaign concepts to ongoing content tools. A coherent social look and feel that extends your brand identity into motion, across platforms, colourways, and formats, consistently.
We create animated graphics for presentations and pitch decks that emphasise key points, guide attention, and make complex information land faster. Particularly useful for investor presentations and executive communications.
We turn complex data into dynamic, animated visuals. Pulsing data points, smooth chart transitions, animated counters, and flowing graphics guide audiences through your story, turning numbers into something people can understand and act on.
Why motion matters
Motion earns it. Motion draws the eye, creates hierarchy, and turns static design into something that stops the scroll. In a media environment saturated with content, it’s the difference between being seen and being skipped.
Some ideas are hard to explain in text or still images. Animation can demonstrate a product, walk an audience through a complex proposition, or show a system in action, in less time than it takes to read a paragraph. It removes the burden of reading.
A brand that moves consistently across every screen and format has something most brands don’t: a coherent presence in motion. That consistency is what turns a visual identity into a brand experience.
Ready to see your brand in motion?
We work across the full range, from single logo animations and explainer videos to complete motion systems and enterprise content production. Tell us what you need.
From the outset Simplr were engaged, insightful, efficient and challenged us to elevate our thinking in how we envisaged our brand and its new space in the market. [They] really are a forward thinking and incredible design and strategic team that were always a pleasure to deal with.
Digital Marketing Manager