Branding & Design

Build brands that stand out and stand the test of time

Your brand is more than a logo. It’s the total experience of who you are and how people connect with you, from the first impression to every interaction that follows. A strong brand brings clarity, emotion, and trust to every touchpoint, turning recognition into real connection.

At Simplr, we design brands that feel human, distinctive, and built to last. Through strategy, storytelling, and design craft, we help businesses define their voice, visual language, and identity systems that grow and adapt as they do.

Identity is where strategy takes shape.

We don’t start with aesthetics, we start with understanding. Once we have clarity on strategy, we translate insight into identity. The result is visual and verbal systems that are distinctive, meaningful, and built to scale.

Our capabilities

Brand Identity

  • Naming

    We develop brand names that are distinctive, memorable, and ownable. From creative exploration to trademark screening, we find names that work as hard as your business does.

  • Logo Design

    We create logos that are simple, distinctive, and built to work across every context—from app icons to building signage. Timeless design grounded in strategic thinking.

  • Visual Identity Systems

    We develop complete visual languages—color palettes, typography, graphic systems, and image styles—that create consistency while allowing flexibility across touchpoints.

  • Brand Guidelines

    We document your brand in comprehensive guidelines that ensure teams can implement your identity consistently, confidently, and at scale.

  • Brand Implementation

    We manage the rollout of brand systems across every touchpoint. From digital assets to signage and print, we ensure your new identity is implemented consistently, accurately, and with attention to detail.

  • Illustration

    We create custom illustration styles that bring depth, warmth, and individuality to your brand. Tailored to your visual language, our illustrations add storytelling power and personality across campaigns and communications.

Design Applications

  • Packaging Design

    We design packaging that expresses your brand’s story and stands out on shelf. Balancing creativity and practicality, our packaging systems connect aesthetics with functionality to enhance the customer experience.

  • Graphic Design

    We design marketing and communication materials that reinforce your brand’s visual system. Every piece, from print to digital, is crafted to communicate clearly and look cohesive across platforms.

  • Art Direction

    We provide creative direction across campaigns, photoshoots, and content creation. Through consistent tone, composition, and style, we ensure your visual output aligns with your brand’s identity and strategy.

  • Marketing Collateral

    From brochures to business cards, we design branded materials that communicate professionally and reinforce your identity across every interaction.

  • Digital Applications

    We translate brand identities into digital contexts, ensuring your visual system works as well on screens as it does in print—from social media to interfaces.

  • Environmental Design

    We apply brand systems to physical spaces, creating signage, wayfinding, and environmental graphics that extend your identity into the built environment.

Brand Evolution

  • Brand Refresh

    We modernize existing brands, refining visual systems and updating applications while preserving equity and recognition. Evolution, not revolution.

  • Rebranding

    When significant change is needed—mergers, pivots, new positioning—we guide complete brand transformations that signal new direction while managing transition carefully.