Eight Feet is a sub-brand within Kloovenburg wine farm that produces wine, sells coffee and offers a unique entertainment facility where you can enjoy everything Eight Feet and Kloovenburg has to offer.
Uplifting the Kloovenburg brand also involved creating a distinct look for Eight Feet, owned by the four boys who grew up on the Kloovenburg farm. The challenge was to maintain a connection with the Kloovenburg family brand while establishing a separate identity for Eight Feet.
By utilizing Kloovenburg's brand structures, we mirrored the construction and layout for Eight Feet while giving it a separate, dark and sophisticated look. This contrasts with the light and friendly Kloovenburg brand.
In support of the Kloovenburg brand we wanted to create a similar brand architecture with the Eight Feet identity. We achieved this with the same, clean logo type placement and usage combined with a focused icon like the ‘K’, this being the ‘8’ graphic, combined with the graphic of the ‘footprint’. The use of the footprint gives the identity an element of mystique in asking “Whose footprint is this?” as well as hinting to the idea of the boys’ desires to leave a mark of their own in the Kloovenburg legacy.
To maintain brand continuity with the Kloovenburg brand we utilised the same font families for Eight Feet in the timeless elegance of the Adobe Garamond Pro family, paired it with the contemporary flair of the Averta font family. These two fonts beautifully complemented the brand font, Wulkan, resulting in an aesthetically pleasing combination.
The Eight Feet wine collection includes three offerings: a white and red blend, each crafted from four separate cultivars, and the flagship Riebeekberg Syrah, a distinctive red from the farm's highest block. To simplify the label design, we adopted a layout similar to Kloovenburg's labels, positioning the '8' graphic where the 'K' is on Kloovenburg labels. To distinguish the cultivars, we changed the wax seal colors to avoid confusion.
After completing the Eight Feet brand, the next project was to develop the "Eight Feet Village." Situated on a prime open piece of land overlooking the Swartland valley at Kloovenburg farm, this destination was envisioned as a place for people to come, enjoy food, sample a variety of wines from the farm, and unwind. The village, a charming collection of refurbished containers, includes a drinks bar, restaurant, gift shop, and Olive room.
For the Eight Feet Village brand, we derived inspiration directly from the Eight Feet identity. The footprint graphic was replaced with a newly incorporated script font for the word "Village."
Never resting on their laurels, the four brothers, who have always had a passion for coffee decided to add a coffee brand to their portfolio.
To build awareness for both the wines and coffee, they kept the packaging consistent, creating a simple yet elegant design. The packaging features a basic label structure for easy identification of different coffee products, including grinds, beans, and pods.
As Eight Feet, a brand dedicated to delivering the finest wine and coffee experiences, we were on the lookout for a partner who could capture our essence and translate it into captivating visuals. Simplr exceeded our expectations in every way. From the very beginning, Simplr demonstrated a deep understanding of our brand values and identity. The result was a brand and packaging design that not only encapsulated the premium quality of our wine and coffee but also told the story of our journey in a compelling way.