Kloovenburg Wine Farm

Reimagining a family of wines

Brief

At first, our task was to give the farm brand and crest a fresh look, aiming to create a distinct and easily recognizable identity that could be used across various aspects of the farm. However, as our relationship with Kloovenburg blossomed, so did our fascination with the countless stories this remarkable place had to share. These stories formed a strong reference in creating the new wine packaging for them.

Solution

While we were busy exploring the farm and drawing inspiration from the original brand, we couldn't help but notice how the letter 'K' stood out in its usage and versatility. Rather than designing a traditional crest, we had a brilliant idea to make the 'K' the iconic symbol of Kloovenburg. We embraced this bold approach and decided to create all the packaging around this striking use of the Kloovenburg 'K'.

Project Included

Brand Identity Development

Packaging Design

Illustration