Brief
What began as a simple brief — to refresh Civix’s Capability Statement — evolved into a full-scale brand evolution. As a company growing rapidly and redefining the land development space, Civix already had a compelling vision and strong leadership. What was missing was a unified brand language to reflect that momentum.
Through close collaboration, we unearthed the heart of their story and expanded a single sales tool into a powerful, end-to-end visual and verbal identity system. The result — a cohesive, confident brand expression that mirrors Civix’s ambition, clarity, and challenger mindset.
Solution
Civix’s original identity had the basics - a clean sans serif wordmark and gradient colour treatments that hinted at transformation – but lacked distinction and depth. We used those hints as our foundation, then thoughtfully built up a brand system that works hard, looks sharp and scales with them.
We restructured the palette to feel intentional and spacious. Each colour works solo or in gradient, reinforcing Civix’s themes of momentum and progress. Inspired by architectural plans, we created a flexible system of geometric elements that adds structure and visual identity across applications. Lastly, we developed a brand voice that’s sharp, human and straight-talking.
Visual Language
Icon Design
Brand System
Document Template System
Snapshot of the original brand
Monty stencil
Brand font
Inter tight
Secondary font
Civix icon system
We designed a robust icon suite using the same geometric principles behind the visual language – creating consistent, versatile symbols that feel both creative and approachable. These icons reinforce Civix’s identity while adding clarity and cohesion across documents, presentations and digital applications.
In conclusion
From a single document to a scalable visual identity, Civix now has a brand that’s fit for the future. It’s sharp, flexible, and full of personality - ready for pitch decks, digital platforms, social content and whatever’s next. This is more than a rebrand. It’s a solid foundation for doers, dreamers, and difference-makers. And it’s only the beginning.
"Working with Simplr on our Capability Statement and Brand update was a fantastic experience. From just a vague idea, they quickly captured my vision and turned it into something beyond expectations - sharp, professional, and distinctly “us.” The final result is fresh, engaging, and a piece I’m proud to share. Simplr made the process easy, enjoyable, and rewarding from start to finish."
