Satalia

Project coming soon

Brief

Satalia is a global WPP AI company specialising in solving optimisation problems for various industries. The primary goal was to re-imagine and refine their brand to represent their utopian vision of AI. With a cohesive narrative and brand story in place, Satalia was in need of support in enhancing their visual elements and brand assets to ensure usability and consistency.

Solution

Satalia aims to create a future where anyone, anywhere can contribute to projects, embodying a decentralised approach. They view themselves as a movement, actively resisting a dystopian future and striving for positive change.

In response, Simplr has designed a brand identity that is flexible and dynamic. We created an iridescent supergraphic that constantly shifts and adapts to its environment, reinforcing our client's commitment to innovation and inclusivity. The new identity embraces iridescence and silver holographic elements, symbolising the duality of potential futures and the utopian fighting spirit the brand aims to embody.

Project Included

Identity Refresh

Brand Guidelines

Visual Language

Motion Graphics

Website Design and Development

Microsoft Templates

Social Media Templates