Satalia
Project coming soon
Brief
Satalia is a global WPP AI company specialising in solving optimisation problems for various industries. The primary goal was to re-imagine and refine their brand to represent their utopian vision of AI. With a cohesive narrative and brand story in place, Satalia was in need of support in enhancing their visual elements and brand assets to ensure usability and consistency.
Solution
Satalia aims to create a future where anyone, anywhere can contribute to projects, embodying a decentralised approach. They view themselves as a movement, actively resisting a dystopian future and striving for positive change.
In response, Simplr has designed a brand identity that is flexible and dynamic. We created an iridescent supergraphic that constantly shifts and adapts to its environment, reinforcing our client's commitment to innovation and inclusivity. The new identity embraces iridescence and silver holographic elements, symbolising the duality of potential futures and the utopian fighting spirit the brand aims to embody.
Project Included
Identity Refresh
Brand Guidelines
Visual Language
Motion Graphics
Website Design and Development
Microsoft Templates
Social Media Templates