Choreograph

Evolving a global data products and technology brand

Brief

Choreograph™ is WPP’s global data and technology products company. Their products bridge strategy with scaled activation, enabling their clients to do more with smarter executions, from audience insights and planning to predictive analytics to AI-based media optimisation.

Simplr was tasked to articulate a new brand style that speaks to creation and ideation, and the constant process of iteration and the end-goal of solving client problems. With data at its core the new identity would need to reference the onset years of the internet and so instil a hint of nostalgia in the visual language.

Solution

Simplr evolved Choreograph's online presence with a full website and social media redesign that captures their innovative spirit and human-centered approach. The new site showcases Choreograph’s cutting-edge data products and platforms, emphasising their creative problem-solving through thought leadership, case studies, and a dynamic design that reflects their vibrant, forward-thinking culture.

Project Included

UI Design

Front & Backend Development

Content Managment System

Social Media Template Development

Online Brand Guidelines

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The new visual identity features a selection of hand-drawn glyphs that references the nostalgia of the internet’s early years. It instils an element of approachability and the scribbles speak to the constant process of iteration and innovation that underpins Choreograph’s culture.

Our design system was crafted with both mobile and desktop in mind. User interactions were customised for the mobile experience, ensuring a streamlined journey at every touchpoint. This mobile-first approach ensures Choreograph’s data solutions and thought leadership content are accessible and engaging for users on the go.

The approach to Choreograph’s social media platforms took on a playful and creative representation of the visual language. In keeping with current social media trends, the new posts are more colourful and incorporate dynamic design elements that attract and draw the viewer in.

Simplr has been an exceptional partner in redefining our brand identity and crafting a transformative digital experience that celebrates the ingenuity of the people behind Choreograph’s products. Their ability to draw inspiration from diverse industries and challenge our perspective was instrumental in pushing our vision further than we imagined.

Polina Melamed VP, Brand Marketing