Brief
LatiNation is the digital publication that extends LATV’s mission beyond broadcast, serving as a dynamic online platform for stories, culture, and creators shaping Latin identity today. As the digital companion to LATV’s media network, the site needed to unify editorial content, video, and community features under a cohesive, scalable system. Simplr was tasked with designing and building the new LatiNation.com experience to enable seamless cross-platform storytelling, improve editorial workflows, and optimize performance for future content and ad growth.
Solution
Simplr reimagined LatiNation.com as a scalable, video-first platform that brings LATV’s entire digital ecosystem together. The new site integrates editorial content that complements LATV’s broadcast shows with original stories created for Gen Z Latino audiences across lifestyle, sports, culture, and entertainment. Rich media drives the experience, supported by modular layouts that make discovery effortless and highlight sponsorable moments. A bold design system, intuitive navigation, and lightweight build ensure seamless performance and future scalability. Powered by an adaptable CMS, LatiNation now gives its editorial team more control and strengthens its position as the leading destination for Latino-focused digital media.
UI & UX design
Visual design
Front & Backend development
Content management system
Built on a headless WordPress + Next.js stack, LatiNation.com delivers a video-first experience that’s intuitive, accessible, and performance-driven. Scalable architecture, optimized media delivery, and inclusive design ensure a seamless platform for both audiences and advertisers.
Usability
Designed to feel effortless for editors and audiences alike, the Headless WordPress CMS and Next.js frontend make publishing and managing content simple. Modular layouts and a video-first homepage create an engaging experience where shows, articles, and sponsorable content are easy to discover.
Accessibility
The React-powered platform was built to be inclusive from the start. Clear hierarchy, scalable typography, and responsive layouts enhance readability, while semantic HTML, ARIA roles, and captioned videos improve accessibility across all devices and audiences.
Optimization
Every layer of the stack supports scalability and monetization. Cloud hosting, CDN distribution, and Google Cloud storage ensure efficient delivery, while integrations with analytics, ad servers, and CRM tools provide actionable insights and drive revenue.
Performance
Decoupling the frontend with Next.js/React ensures fast page loads, smooth transitions, and adaptive video streaming. With CDN caching and lazy loading, LatiNation.com achieves high-speed performance that meets audience expectations and advertiser KPIs.
Content that finds you
Simplr restructured the site architecture to make discovery seamless and engaging. Content now lives across dedicated category pages for Culture, Entertainment, Music, Beauty & Fashion, Health & Wellness, Sports, and Hustle. Each section is organised with clear subcategories that guide users through LatiNation’s diverse mix of stories and videos. The new framework makes exploration effortless, deepens engagement, and ensures every piece of content reaches its audience.
