Snapshot of the original brand
Logo
Our logo is designed to seamlessly integrate with the WPP brand. The logotype uses the WPP font as its base, while the Lambda symbol, like WPP's logo, features circles that come together into a unified whole. The Lambda, the 11th letter in the Greek alphabet, symbolises unity, and change and is chosen for its rich significance in computing and scientific fields. The iridescent, holographic finishes reflect a spectrum of colour representing endless possibilities and future potential. Additionally, the logo animation incorporates the motion of organic "metaballs", enhancing the fluidity of the visual identity.
Visual Langauge
Our brand's visual language creates impact through dynamic motion and organic design elements. At its core are fluid animations featuring metaballs—smoothly merging shapes—and sophisticated 3D motion graphics. These animated elements work in harmony with our corporate colours, typography, and imagery to reinforce our forward-thinking identity. This cohesive motion-based design system is applied consistently across all brand touchpoints to create a unified brand experience.
2D Lambda Application
The visual language features two versatile design elements: a 2D Lambda symbol and a structured grid system. The Lambda symbol serves as a dynamic supergraphic that can be cropped and overlaid on images or used as a framing device. The grid's circular elements are equally flexible—they can be arranged to display data, contain images, or create custom patterns that form numbers, icons, or pictorial elements. These components work together to provide a consistent yet adaptable design framework.
3D Lambda Application
Our custom 3D animations create visual interest through close-up details and smooth zooming effects, all enhanced by the Satalia gradient. This fluid animation system offers versatile ways to highlight elements while creating compelling visual narratives.
Brand Guidelines
The Satalia brand guidelines serve as a comprehensive framework for our visual identity. This detailed document covers all brand elements—including our iridescent supergraphics, holographic details, typography, visual language, and tone of voice—while providing clear direction for their application across digital and physical platforms. Created to ensure consistency while encouraging creative expression, the guidelines equip both design teams and external partners with the tools to effectively communicate Satalia's vision of an inclusive, decentralised future.
Video templates
To bring Satalia's new brand identity to life in motion, we created a comprehensive set of video templates, including branded intros, outros, and social media formats. These templates maintain brand consistency while offering enough flexibility for various content needs. Each template incorporates our innovative visual elements to reinforce Satalia's forward-thinking vision through motion.
