Brief
Simplr was commissioned to create the name, brand identity and marketing collateral for a luxury apartment development in Mouille Point, one of Cape Town’s most sought-after neighbourhoods. The brand needed to stand apart in a competitive luxury market while reflecting the unique qualities of its location.
Solution
During our site visit we observed that the building’s north-facing orientation allows it to be bathed in sunlight throughout the day, from sunrise in the East to golden sunsets in the West. This insight inspired the name East West: a simple yet evocative expression of the building’s relationship with light, time and place. The identity design draws on clean, architectural forms and a restrained palette inspired by the warm tonal shifts of sunrise and sunset. The result is a calm and refined visual language that feels connected to its environment, reinforcing the development’s premium positioning while remaining timeless.
Brand naming
Brand identity
Sales brochure and marketing collateral
Development signage
