Making On-Demand Deliveries Effortless
Brand revamp and application
The old logo was refreshed to give it a more contemporary appeal, thereby lending longevity to the overall brand. More vibrant colours were selected to liven up the look and feel and a new font set was introduced. Although most of the brand identity resides online, it was successfully translated and applied to corporate stationery and vehicle branding.
Booking Application
We moved away from a native iOS app to a web application that fast tracked the online booking process. The old delivery booking system was evaluated to identify problems with the process logic and user interaction. The new look and feel was applied and the final prototype was tested and found to be much more efficient in presenting and processing information.
Online presence
A new website was designed and developed with a strong focus on the user’s experience and ease of use. Besides general information about the company, the website provides useful content related to the moving process and an online form whereby drivers can apply for a Loadit membership. It also serves as a promotional gateway for the Loadit bookings app.
Typography
It was decided early on that iconography and illustrations would be incorporated as essential devices to communicate the booking process to the user in a friendly and uncomplicated manner. Various descriptive icons were used to create an infographic system throughout the website.
Iconography
The usability of the website was enhanced through colour coding of the various service pages, thus providing the user with visual cues while navigating the website.
Colour
The usability of the website was enhanced through colour coding of the various service pages, thus providing the user with visual cues while navigating the website.
Social media
The new Loadit brand was applied and advertised on various social media platforms to create awareness of the brand and encourage feedback and interaction from existing and potential customers.
