Creating a Luxury Travel Brand Inspired by Africa
Ikewana
/ˌɪkɪˈwɑːnə/.
We chose a uniquely African name – Ikewana, meaning “the chosen one” to keep within our clients strong love for Africa.
Typeface & colours
The Butler and Hurme type families were chosen respectively for their timeless elegance and sophistication, while the primary colours were kept neutral to offset the muted secondary colour palette that takes inspiration from the African landscape.
Visual language
In developing Ikewana’s visual language we identified a need to differentiate the retail from the corporate in the two differentiating styles below. (Please drag the arrows to the left and right to reveal the two styles.)
All corporate collateral carries the topographic lines on Ikewana’s primary colours (seen on the left) while all customer facing collateral makes use of full bleed aerial photography of the African landscape (seen on the right).
Iconic Africa Brandmark
We created an iconic Africa shaped brandmark that echoes the topographic lines we used in the corporate branding to be used as a standalone brand device on corporate clothing and livery.
Browse various exciting destinations
Ikewana offers an array of exclusive an exciting holiday destinations. Beautiful photography and iconography in both the website and programmes entice the user to explore them at their own leisure.
Homepage design
In designing the Ikewana homepage we wanted to move away from the cumbersome design of so many other travel sites. A search bar above the fold helps to guide the user to use it while a clean layout enhances user experience and ease of use.
Mobile
All web and newsletter design was adapted to mobile for ease of use.
