The unclaimed benefit specialists
Identity design that connects
Similar to an infinity symbol, the first two characters are designed to connect, suggesting a continuous flow and harmonious balance. The synergy between preservation and resolution communicates the company’s dedication to safeguarding unclaimed benefits and reinforces the idea of a perpetual, holistic solution for their clients.
Creating trust with a client-centred visual language
The infinity icon from the brand’s word mark is used in the visual language as a powerful representation of Core Fund Administrators’ ongoing partnership with their clients. The inherent symbolism of the cycle aligns with the brand’s values and commitment to provide trust, transparency and protection. It also highlights the emotional connection, reassuring their clients that their financial wellbeing is in qualified and trustworthy hands.
