Transforming Industrial eCommerce Through Better Brand and UX
Logo
We began exploring the brand identity (logo) and looked at reworking the “wheel” device. We also reviewed the colour palette and looked at using a fresher blue to complement the other contemporary colours we chose for the brand.
Brand mark
As the client “brands” most of the product parts, we needed to create a standalone brand mark that could be easily reduced in size whilst remaining legible.
Building a tailored eCommerce experience
Next up was the product categorisation; this is where we created the activity usage categorisation for the products. This filtering system on the website provided a zero barrier to entry, making it easier for users to build their own custom trailer.
The user interface and experience
A bold and modern interface was conceived to complement the industrial/mechanical features of the products sold via the online store. The strong geometrical layout of content and the predominant use of green and blue give the website a strong masculine character, which the main target audience could identify with.
Mobile
We designed the website mobile-first, prioritising intuitive and seamless e-commerce experiences for users on smaller screens. The Navigation and checkout were optimised for speed, clarity, and usability on mobile devices, improving user engagement and satisfaction.
