AGH
AFGRI Group Holdings Rebrand
Branding & DesignStrategy
Development
Identity Design
Signage
UX/UI Design
Visual Language
Identity Design
When creating the Identity for AGH, Simplr wanted the identity to be bold, typographic and easy to read with a touch of agriculture. We achieved this by creating a unique “H” with a simple graphic leaf icon.
Typography
We chose Gotham, a bold structured font to compliment the bold typographic identity we created for AGH.
Visual language
With AGH being an Investments Holdings company, the visual language needed to be straight-forward, yet professional. We achieved this by using bold visuals from across the agricultural and food processing value chain as base. We then used AGH’s corporate colours lensed over the visuals to talk to their clarity and focus in their business practice.
