AGH

Creating a Distinct Identity for a Leading Investment Holding Company

Branding & DesignStrategy

Development

Identity Design

Signage

UX/UI Design

Visual Language

Creating a Distinct Identity for a Leading Investment Holding Company

Identity Design

When creating the Identity for AGH, Simplr wanted the identity to be bold, typographic and easy to read with a touch of agriculture. We achieved this by creating a unique “H” with a simple graphic leaf icon.

Typography

We chose Gotham, a bold structured font to compliment the bold typographic identity we created for AGH.

Visual language

With AGH being an Investments Holdings company, the visual language needed to be straight-forward, yet professional. We achieved this by using bold visuals from across the agricultural and food processing value chain as base. We then used AGH’s corporate colours lensed over the visuals to talk to their clarity and focus in their business practice.

Working with Simplr showed us the value of having a truly talented design partner. Their holistic approach has created a unified brand across every touchpoint, elevating both our corporate materials and experiment designs to a new level of professionalism. Their digital expertise has made the partnership even stronger, and throughout the process they’ve consistently demonstrated genuine passion, strategic thinking, and a deep commitment to our business. Simplr doesn’t just create great brands and digital experiences—they help shape the direction of them.

Marize Baird
PA to Group CEO

East West

Branding & Design

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