1Map
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Branding & DesignStrategy
Collateral Design
Identity Design
Visual Language
Brandmark
We created a brand mark which could be used as a standalone brand device, both online and in traditional brand environments.
Type and color
We chose Poppins, a web friendly, strong and easily legible font that works well on print, web and within the product’s interface.
The brand needed to be differentiated from their competitors who favoured the use of blue in their identity. We decided to use orange and grey as primary brand colours as we felt this would resonate with the mostly male, IT professional target market.
Visual language
We created a graphic, simplistic and evident visual style that that can be applied in various different ways – with or without photography.
