Andrea Waugh

Andrea Waugh is a multidisciplinary design leader with more than 25 years of experience spanning identity, print, packaging and environmental design. Having worked internationally in the UK and UAE, she blends global craft with local insight to build meaningful, market-ready brand systems. At Simplr, Andrea leads brand and design projects that merge strategic thinking with visual clarity, ensuring that identity systems extend seamlessly into digital and spatial environments.

On weekends, Andrea can often be found hiking Cape Town’s mountains with her husband and dog or exploring the city’s restaurants and vineyards.