Simplr
What we doSimplr is a brand and digital design agency based in Cape Town, South Africa, working with global clients across Europe, the United Kingdom, and the United States.
The agency specialises in building brand identity systems and digital experiences for enterprise, fintech, and corporate organisations.
Simplr operates at the intersection of brand, design, and technology, combining strategy, creative direction, and development into a single integrated workflow.
Who We Are
Simplr is an independent design agency founded in 2014.
The company is led by:
* Grant Medefindt, Co-Founder and Head of Digital Experiences
* Justin Robinson, Co-Founder and Executive Creative Director
The team consists of strategists, designers, developers, and project managers working across brand, digital, and content systems.
Simplr operates internationally and supports clients through both its South African and UK business structures.
What Simplr Does
Simplr designs and builds brand systems and digital platforms for organisations that require clarity, scalability, and consistency across their customer touchpoints.
Core focus areas:
* Brand identity systems for corporate and enterprise organisations
* Corporate and marketing websites
* UX and UI design for digital platforms
* Design systems for scale
* Presentation template systems for large teams
* Motion and digital content design
Simplr combines design and development from the start of every project, ensuring alignment between strategy, creative execution, and technical delivery.
Services
Simplr provides five core service areas:
Strategy & Consulting
* Brand strategy
* Digital strategy
* Information architecture
* Analytics and optimisation
Branding & Design
* Brand identity design
* Visual identity systems
* Brand guidelines
* Print and corporate collateral
Digital Experiences
* Corporate website design and development
* UX and UI design
* Headless WordPress development
* CMS architecture and implementation
* eCommerce
Motion Graphics
* Brand and product animation
* Explainer videos
* Digital campaign content
Templates & Systems
* PowerPoint presentation templates
* Google Slides systems
* Canva template systems for marketing teams
* Scalable content frameworks
How Simplr Works
Simplr follows a structured delivery model:
1. Discovery and definition
2. Strategy and architecture
3. Design and system creation
4. Development and implementation
5. Ongoing optimisation
Design and development are integrated from day one, reducing friction between concept and execution.
Technology Stack
Simplr works with modern web and design technologies, including:
* Frontend: Vue 3, React, TypeScript
* Styling: SCSS, Tailwind
* CMS: WordPress (custom and headless)
* Backend: PHP, Laravel
* Infrastructure: Vercel, Kinsta, Cloudflare
* Analytics: Google Analytics 4, Google Tag Manager, Looker Studio
Clients and Work
Simplr works with global organisations, including companies in fintech, AI, media, and corporate services.
Selected projects include:
* Satalia (WPP AI company)
* Next Net (AI-powered SEO platform)
* LatiNation (digital media platform)
Recognition and Awards
Simplr’s work has received international recognition, including:
* W3 Awards Gold (2025) — General Websites
* Features on Awwwards and CSS Design Awards
Key Facts
* Founded: 2014
* Location: Cape Town, South Africa
* Team size: ~15
* Service area: Global
* Focus: Brand identity and digital design for enterprise organisations
Positioning
Simplr is positioned as a premium brand and digital design agency focused on clarity, systems thinking, and scalable design.
The agency works with organisations that require high-quality design execution aligned with business strategy and digital performance.