Justin Robinson

Justin Robinson co-founded Simplr in 2014 with Grant Medefindt. With more than 26 years of experience across South Africa and London, he has built and led design teams responsible for shaping strong, scalable brands. At Simplr, Justin heads the Brand Design division, developing comprehensive identity systems that translate strategy into enduring visual frameworks. His expertise lies in building corporate brand architectures that scale across markets, ensuring clarity, adaptability and longevity in every system Simplr creates.

Outside of Simplr, Justin balances his creative drive with family life and a love for cycling and running, maintaining the same focus and discipline that define his work.