Name Generation

Identity & Design


Web Design



A new company, a new name, a new identity.

Urworld approached Simplr with an idea… to create a company worthy of becoming a global competitor in the SIM Card market. For this they needed a bold, strong brand with a unique, easy to remember name. Simplr came up with the name of the company Urworld based on the idea that You are your world and by being able to connect to the world with the lowest roaming charges, you could own Urworld!

The brand identity and visual style system is bold, colourful and sets itself apart from the competitors within the market where colour usage is critical. The Urworld colour palette is vibrant and fresh and along with the quirky use of people makes the brand fun and youthful.