Principa

Identity & Design

Illustration

Web design & Development

Animation

Video Production

Working Wonders with Data

Principa, a company of analyst answering to critical data-centric business questions for Marketers, Operations and Credit Risk Managers, approached us with a unique request – to develop an eccentric yet characteristic (think Willy Wonka) visual solution for a tech-based company. Together with the talented Sharon LeiLani Boonzaaier, we created seven characters with seven distinctive narratives. The process involved conceptualising, photographing, sketching and a whole lot of day-dreaming. After we established the characters, we rolled out a very simple and collective visual style, easy to apply to online and offline collateral. The result was whimsical, bright, fun and engaging. On point.

I have worked with the team at Simplr for years developing multiple brands from concept through to online and offline collateral. They are passionate, knowledgeable and, above-all, creative and flexible. There is no other team I would rather work with when it comes to brand development, as their focus is not on winning awards but rather on winning the respect and trust of their clients by developing world-class brands and collateral that achieve their clients’ sales and marketing objectives.

Julian Diaz – Head of Marketing & PR

We produced and directed a corporate video that reflects the true wonder that arrises through data. The video is housed on the Principa website and is used on roadshows and marketing collateral.

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