The Peech Hotel

UI & UX

Design

Development

Booking Engine Integration

Photography

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Refining a boutique experience

The Peech Hotel is one of Johannesburg’s leading boutique hotels. The hotel is located in Melrose, a chic suburb within 10 minutes of Sandton, the city’s business hub.

Simplr set out to re-design the site that reflected the unique design style and character of the hotel. We built a responsive framework that leveraged  new photography, customized a WordPress CMS and integrated and skinned a custom booking engine. The results were an increase in direct bookings on the site as well as increased engagement and time spent on the site.

Carefully planned user experience and wireframing took place upfront. With mobile playing a vital role in how users engage with digital content, a streamlined mobile approach was planned out and implemented. Direct booking on the site was the key factor and focus of the new site design. We integrated a secure and easy to use booking engine. The results were a huge increase in direct online bookings and a website that is a true reflection of the hotel’s character and personality.

“Simplr has excelled at improving our company’s online presence and assisted us in making great inroads into e-commerce. Our interactions with them have always been a pleasure to hold and I can not recommend them highly enough”.

James Peech – Hotel Owner

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